Victoria Plum Trade, Victoria Plum Products and Services
Victoria Plum is a UK-based bathroom and home improvement retailer that offers a wide range of high-quality products at affordable prices. Founded in 2001, the company has quickly established itself as one of the leading bathroom retailers in the country, serving over 1 million customers annually. In this article, we will delve into the history, products, services, and marketing strategies of Victoria Plum.
History:
Victoria Plum was founded in 2001 by Paul McClenaghan, who started the company as a small online retailer selling bathroom products. In 2006, the company was acquired by private equity firm Endless LLP, which helped to expand its product range and develop its online presence. In 2012, the company rebranded from Victoria Plumb to Victoria Plum, reflecting its focus on offering more than just bathroom products.
Today, Victoria Plum has over 350 employees and operates from its headquarters in Hessle, East Yorkshire. The company continues to grow and has been recognized for its customer service and online retailing excellence.
Victoria Plum Products and Services:
Victoria Plum offers a wide range of bathroom and home improvement products, including bathroom suites, showers, baths, toilets, basins, taps, heating, and ventilation products. The company also offers a variety of accessories, such as mirrors, cabinets, storage solutions, and lighting.
One of Victoria Plum’s unique selling points is its brand of bathroom products, which includes everything from taps to complete bathroom suites. These products are designed to offer high-quality, affordable options for customers looking to update their bathroom without breaking the bank.
In addition to its product range, Victoria Plum provides services to help customers with their home improvement projects. These services include a free design consultation, where customers can receive personalized advice and guidance on designing their bathroom. The company also offers installation services, where customers can have their products installed by a team of experienced professionals.
Victoria Plum Marketing Strategies:
Victoria Plum’s success can be attributed to its innovative marketing strategies, which helped establish the company as a leading online retailer. One of the company’s most successful marketing strategies has been its use of social media. Victoria Plum has a strong presence on platforms such as Facebook, Twitter, and Instagram, where it engages with customers, shares product information, and offers promotions and discounts.
Another key marketing strategy for Victoria Plum has been its focus on offering a seamless online shopping experience. The company’s website is designed to be user-friendly, with clear product descriptions, high-quality images, and easy-to-use search filters. Customers can also access a range of helpful resources, such as buying guides and installation advice, which help to make the buying process as smooth as possible.
Victoria Plum has also invested in traditional marketing channels, such as television advertising and print media. The company has run several successful television campaigns, which have helped to increase brand awareness and drive traffic to its website.
Victoria Plum’s growth has been impressive, with the company reaching a turnover of £103 million in 2021. The company has over 500 employees and serves over a million customers annually. Victoria Plum’s success is attributed to its commitment to high-quality products and excellent customer service.
Victoria Plum Products:
Victoria Plum offers a wide range of bathroom products, including showers, shower enclosures, baths, toilets, and sinks. The company’s products are sourced from leading bathroom manufacturers, including Mira, Aqualisa, and Ideal Standard.
The company’s product range caters to different budgets and styles. For instance, the company’s shower enclosures are available in various shapes and sizes, including quadrant, rectangular, and square. Customers can also choose between different shower enclosures, including frameless, sliding, and pivot.
